What to do next
Worked out from the numbers on this page. Rates on fewer than 30 sends are early signals.
Drafted, sent and answered each day
Central time. A draft counts on the day it was written, a send on the day it went out.
DraftedSentReplies
By product family
The family is read from the signature each email carries. The daily target is 15 drafts per family. Reply rate counts delivered emails only.
Follow-up calls
Sent emails with no reply after 3 days, oldest first. Call to check the email arrived and didn’t land in spam.
Replies
The first answer from outside NESO in each sent thread. Auto-replies are listed but not counted.
Call list
Businesses with a phone number and no published email.
By sender
By day sent
By operations type
By metro area
By business type
How the numbers are counted
- Outreach email
- Any draft or sent email in the hello@nesohq.com mailbox (which also receives mallory@ and charles@) that carries NESO’s address footer and “no thanks” line, sent to someone outside NESO, since 20 October 2026.
- Family
- Read from the signature: Nuggie & Wormy, Bird’s Eye & land, Delta Circle, Websites, Grants & funding (including credit-union referrals), Bids & procurement, Business planning & tools. Emails from before 27 October carry no signature and show as Older style. Some late-October emails carry Mallory’s own Gmail signature and show as Business planning & tools.
- Reply
- The first message in a sent thread from outside nesohq.com. A reply that starts a new email thread isn’t seen.
- Bounced
- A delivery-failure notice in the thread. Left out of reply rates.
- Contact details
- From the outreach ledger, the warm contacts spreadsheet and the phone lookups, matched by email address.
- Freshness
- Gmail is read every 30 minutes; this page reloads every 5.